Commentary by Mark Mathis
As a real estate agent, you know a steady stream of leads is the only way to keep your business moving; however, many agents shy away from rental leads because they believe they aren’t worth the time or investment. The only tool that allows you to timestamp the lifecycle of a customer, rental leads can be a great way to increase your client list. The best part about rental leads is that most agents aren’t focusing on them, so it opens a new, untapped market. If you put these tips to the test and find your business thriving, you may have found your niche.